Why Use Article Marketing
Consumers are immune to most of the advertising that reaches them, but they are hungrier than ever for real solutions to real problems. Information products are the key to internet marketing business. When you offer real solutions to real problems satisfied customers will want to tell the world about you.
One way to do that is through article writing or article marketing.
The best way to start a viral marketing campaign is to share your knowledge and expertise with prospects and customers via an article. In fact, if you aren’t marketing your business with articles, you’re missing a huge chunk of the marketing pie.
Recognize that article marketing is free. Anyone in business knows that they need to allow considerable dollars for their marketing and advertising budgets. Try running an ad in a newspaper or magazine…you know it will cost you major bucks. But allowing a little extra time to write and submit articles rather than putting out the large sum of dollars will save you over the long run. Writing articles just cost you a few hours each week not major dollars.
Writing internet articles is one of the fastest and most powerful ways to generate leads and establish yourself as an expert. Have you ever wondered how some businesses seem to become so well known in such a short amount of time? Well, that’s because they’re getting their name out there. They’re giving away something of value for free to their potential customers. People love to read articles that offer real solutions to real problems. If you write articles about the subjects you know well, you’ll quickly become known as an expert in your field. Never underestimate the power of web articles to build a community of loyal customers as well as generating leads.
When you write an article think about how you can leverage it to create additional products. An article could be the beginning of an e-Book. A series of articles can be reworked and presented as an e-Course or a series of webinars.
If you’ve never written anything for publication on the Internet before, start by asking yourself how you can package what you know or do. What are you passionate about? Do you have a hobby or sport or other interest that’s related to a product you would like to market. If you’re passionate about them, then this could be a good place to start. When you find products and services that you can market and sell with enthusiasm, you won’t have trouble writing about them with passion and conviction.
Here are a few tips for article writing:
• Review - what you’ve written…always
• Rethink - is this the best approach or should I approach it from a different angle which just might be giving an old topic a fresh perspective. Ask yourself if you can give your customers a useful insight or fresh view of the topic
• Rewrite - if necessary… based on decisions you just came to from rethinking
• Recycle - leverage your article writing. Some minor tweaking here and there of old articles can turn into new articles or new ezines. Throw nothing away.
Remember… never underestimate the power of internet articles to build a community of loyal customers as well as generating leads. However, know that article marketing is not the single and only answer to advertising your business; it is just one piece of the pie.
Article marketing requires persistence and patience. You should devote a certain number of hours each week writing and submitting articles to promote your business. Diligently stick to a schedule and within a few months, maybe even a few short weeks, you’ll begin to see the results of your hard work pay off.
Peg Holland, owner and CEO of Paragon Enrichment Group, a consulting firm for home based internet businesses, has been involved with network marketing for nearly two years. Prior to that she had been employed at a large telecommunications company where she held managerial positions in the Business Planning Organization and various other departments. Her financial skills were used daily as she forecasted various business opportunities. Also, Peg had previously been a licensed Realtor, hence her continued interest in the Real Estate Market and Mortgage Industry. http://www.6figuresasap.info
