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I know it is easier to use another person’s site.

I also know that it is easier to have all the tools in one place and work with a great site that has all the bells and whistles.

I also realise that the chances are that you couldn’t make a site even if your life depended on it.

But, easy depends on how you look at it.

For example, it is easy to work a job. The pay comes in regularly, there is a certain amount of stability involved, and if you work well and keep everyone happy, you will earn a good wage.

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Business online, like business offline, always boils down to math: the difference between cost and revenue. If your banner campaign is costing more than it’s earning, you won’t be in business for very long. To figure out how your campaign is doing, you’re going to need to know your Cost Per Mille, your Click Through Rate and your Conversion Rate. These are your basic tools. If you don’t know them, find out!

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1) Save money and concentrate advertising using Solo ads: They have the best chances of being read by the subscribers as they have no other ads placed on the newsletter.

2) Swap an ad: This is the most basic swap that you can participate in, and will create a win-win situation as both you and your swapper will get your ads in front of a targeted audience.

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Niche Marketing can refer to both marketing and business choice. In and of itself, niche marketing refers to finding a segment of the general market for a service or product line. One then develops a solution for the needs of that segment and then markets to it to get the word out. Let’s take a look at an example using one of the biggest companies in the world.

Toyota is a huge multinational company. At first glance, it appears that Toyota focuses on the auto business as a whole both from a marketing and production standpoint. This view is correct. Notwithstanding this fact, Toyota is excellent when it comes to niche marketing.

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